Alesayi Motors, the official distributor of Mitsubishi vehicles in Saudi Arabia hosted a ceremony to launch Mitsubishi Attrage, the all-new compact Sedan; in the presence of HE Masahiko Takahashi, President of Mitsubishi Motors Middle East & Africa FZE (MMMEA).
“The Mitsubishi Attrage is a compact eco-friendly car, currently manufactured at the Mitsubishi Motors operation in Thailand. Along with its very lightweight components and distinguished design, it boasts a frugal and efficient performance, which amounts to a combined class-leading fuel consumption of 22km/L,” said Bandar Saeed Alesayi, CEO of Alesayi Motors.
“Thanks to its distinctive features in the compact car range, the new Attrage is aptly positioned to achieve unprecedented success in the Saudi market for consumers looking to buy a car with such high-quality specifications under the Mitsubishi brand,” he continued.
The Attrage features a short nose, which delivers an outstanding forward field of view; it also enjoys superior maneuverability, with a class-leading minimum turning radius of 4.8m making it easy to make U-turns & cut corners on tight and narrow road conditions.
The Attrage features graceful and flowing side proportions, which balance aerodynamics and interior space are among the most generous in its class, as well as sleek aerodynamics, with a dynamic character line, which kicks up towards the rear.
Commenting on the launch, Mr. Takahashi said, “The new Attrage’s lightweight and solid RISE body constructed with high tensile steel enhances driving safety, by effectively absorbing and dispersing crash energy. Power comes from a responsive 1.2-litre three-cylinder MIVEC petrol engine that produces 78 hp, which is coupled with a five-speed manual gearbox or an automatic continuously variable transmission, which maintains optimal rpm for high performance and fuel economy, with a top speed of 170 km/hr.”
The Attrage’s surprisingly roomy interior and wide-ranging amenities reach far beyond its class to provide driving pleasure thanks to agility and pleasing driving dynamics, stemming from its lighter weight as well as its reassuring handling, stability, and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.
It is noteworthy that Mitsubishi celebrates its centennial year as being the first Japanese automotive brand having introduced its first mass-production car in Japanese history in 1917.
Throughout its history, the company has developed new technologies and tapped into different fields. The Mitsubishi Pajero scored its first win at the Paris-Dakar World Rally in 1982, which allowed the company to play an instrumental role in shaping the global trend towards sports cars and to enhance driving pleasure with high-performance vehicles including SUVs.
The company also ushered in the modern world of electric cars in 2009, with the i-MiEV, which broke new ground, forged a path toward the company’s electric future, and became the world’s first modern highway-capable mass-production electric car.
As it moves towards its second centennial, Mitsubishi strives to give added value to its cars and pursue its contribution to the progress of the global community.
Towards the end of the ceremony, Mr. Takahashi lauded Alesayi Motors’ efforts to enhance consumers’ confidence in Mitsubishi vehicles in the Saudi market.