Plus One Global, the Tokyo-based maker, and seller of the FREETEL brand of budget smartphones starts it’s sail in Egyptian Market in partnership with Egypt’s largest smartphone distributor, MTI Group, on a new voyage of global expansion that will include landings in 10 countries in the Middle East and Africa.
Plus One Global began as a startup in 2012, offering low-cost mobile services using lines leased from NTT Docomo and developing its own brand of smartphones, which are made to specification in China and sold both in and outside Japan under the FREETEL brand name.
In places like North Africa, many consumers cannot afford the kinds of expensive smartphones made by companies like Apple and Samsung. They instead opt for cheap, locally made handsets. The problem is that such cheap devices tend to break. Plus One Global is in a good position to increase sales by promoting the famed reliability of Japanese brands.
Plus One launched its first major overseas push in the Middle East & Africa Region in the beginning 2017 in Ghana partnership with nation’s largest retailer Telefonika & and online retailer Tigmoo and currently sells over 100 retailers across, nation. In 2017 July, FREETEL established a tie-up with Africa’s largest Distributor; TD Africa to make devices available in Nigeria, Africa’s largest smartphone Market. Subsequently, FREETEL launched Ice2, a 36$ smartphone in Nigeria in partnership with Google and MTN.
FREETEL Smartphones are available in United Arab Emirates, Ghana, Nigeria, Egypt & Saudi Arabia at over 1200 retail stores all major online retailers in the region including SOUQ, JUMIA & KONGA . FREETEL is planning to expand to five additional markets in the region including Saudi Arabia & South Africa by 2018.