TCL, the top-three global television manufacturer and leading consumer electronics brand, unveiled its 2018 product lineup, including QLED X6, C6, and P5 at CES 2018. The company also announced its latest offerings for the US market, including the 6-Series and 5-Series, and the TCL Roku Smart Soundbar – the first device to be launched under Roku’s new Whole Home Entertainment Licensing Program.
TCL also announced five-year, record high global business growth in 2017 and outlined its 2018 business strategy.
QLED X6, C6, and P5
The 85-inch QLED X6, an Innovation Award Honoree at CES 2018, boasts stunning picture quality and features Dolby Atmos® immersive sound technology. It also comes with a Harman Kardon sound system.
The C6 is a UHD smart TV featuring WCG, HDR Pro, and Micro Dimming. It features Harman Kardon soundbar and DTS Premium Sound. Powered by Android TV (launching with 7.0 Nougat, upgrade to 8.0 Oreo in the coming months), the C6 offers a range of entertainment options.
The P5 is a curved UHD smart TV. The super slim profile and 6.9mm narrow frame are design highlights.
Products for the US market
The 6-Series will combine 4K HDR picture performance and a powerful stealth metal design for a superior TV experience. The set supports Dolby Vision. The 6-Series comes with a new Roku TV Voice Remote with voice search. The new 5-Series marries superior 4K UHD picture quality with Dolby Vision for a stellar imaging experience.
The TCL Roku Smart Soundbar is expected to be launched in late 2018.
Business Performance in 2017
2017 marked a successful year for TCL Multimedia, hitting five-year, record high global business growth. Its LCD TV sales volumes increased by 16.4% YoY to 23,231,141 sets.
In overseas markets, its LCD TV sales volumes grew by 33.5% YoY, largely attributable to performance in North America and emerging markets such as Brazil. The North American market saw sales volumes grow significantly, up 131.5% YoY.
AI will be one of TCL’s primary strategic pillars in 2018. By continuing its collaboration with industry leaders, TCL offers users direct access to personalized content. TCL is bringing Google Assistant to new TVs, which helps users control smart home devices and find new movies, right from their TVs.
Along with AI, TCL also invests significantly in QLED technology, 5G, big data, etc.