Technology has changed the entire concept of business trends. Where it used to take months and years to establish your personal business, now it’s a game of a few clicks and you are there in front of the whole world offering your services or products. If you know the basics of online business, you must be familiar with online directories. Online directories are used to enlist your business under relevant category so that people who want to purchase something from you may find you online to their convenience. Research says that almost 80% of total consumers will be looking into an online directory and be regular clients with a positive response to the entrepreneur.
Online business directories promote your business just like the social media marketing and content marketing. It is called a direct process while other strategies to promote your business do it indirectly. You are putting in your details for direct searching so pick the right directory for your business exposure. Google can be marked as the top of the list.
One of the basic purposes of listing your business online is to drive constant and steady traffic to your website. Media marketing, as we have discussed before, is also a good choice but basically, it is the source to get a bunch of clients in a short time and then keep it set and forget. There are innumerable free ad posting services available online which you can use to promote your business.
Now come to the main point that why you need to enlist your business to the online directory.
Doubles the traffic to your website:
Comparing your online directory listing to a CTR advertisement, it brings two-time more traffic to your business website, furthermore you get your clients by two means, directly and indirectly. Direct traffic may convert to the potential lead, is the one who reaches to your website by searching your website directly from online directories. Because your business is entitled under a certain category and the relevant client will get direct approach to your website.
Secondly, you will be getting indirect traffic from Google and other search engines. How? Let us suppose you are offering insurance services and you have a strong social marketing strategy, the visitor will get the link to your website only by typing insurance services in search engines. This is called the indirect traffic. That actually means that you need to get a good position at top ranked websites and this is possible when you are listed on a famous business directory. Your website will appear right under the category of ‘Insurance’.
Improves your business prominence:
When you add your business to some online directory, your business gets visibility online and more clients can approach you. Even here you have to use a certain strategy. As we have discussed above that there are various online directories which people consult while searching for their desired service or product. You have to add your business to as many directories as you can. The more you will get enlisted, the more your business will get an exposure.
Get a reach to new investors and partners:
Many people will never know about this benefit which they will be getting through an online listing. Whenever a business or investor is looking for a new partner online, they will head straight to online business directories and get websites of businesses they are interested in from there. So if you are enlisted out there, your business will get exposure for investors as well.
Let them know about your business:
As we have mentioned above that the initial and basic strategy to reach to your client is by ad posting which has been popular for years. There are several websites of classified ad posting services. Among them, UAE-based Dubai Classified websites are top popular.
Some of them are;
Still, when you are using a classified ad service, you cannot give a briefing about your business. The client, while checking for websites, wants to know the where about and information of the business it is promoting. Online business directories allow you to add sufficient information which a client wants to know.
Never underestimate the power of steady and constant flow of traffic if you want to make your business successful. It is not obvious that easy, but you have the right tool for it in your hand. You can use online directories to win the game. Only make sure to get enlisted in as many directories as possible. The more you will expose yourself, the faster you will get a positive result from a client. You can either do the job yourself or get someone hired to do it right for you. Make sure that the information you are adding to your business is valid and no confusing specs are added. Once your client gets to know about the false info, it will cause a bad impression over your valued clients.
Chris is a freelance writer, experienced blogger and a professional social media coach. Currently, he’s working with an online firm Further, he assists businesses to create and control social media content planning.