This On-Page SEO Guide will help you optimize your site pages, so they will have the best chance to get higher ranked in SERPs. This Guide outlines the most important factors to consider when optimizing your site pages. Don’t skip a single step, because these steps are listed based on importance.
The title Tag is the most important on-page factor and is a key relevancy factor that search engine robots use to understand the main topic of a page. Use your targeted keyword first in title tag.
All title tag should contain 70 characters or fewer. The perfect format for title tag suggest by most SEOs are following:
- Primary Keyword | Secondary Keyword | Brand Name
- Primary Keyword | Brand Name | Secondary Keyword
- Primary Keyword – Secondary Keyword – Brand Name
Meta description is not used directly in search engine ranking algorithms (according to Google and Bing), but that doesn’t mean they’re not important. Use your keyword query in meta description, that will shows up in the search result and that is very important to human user when they deciding whether to click.
The Meta description should be limited to less than 160 characters.
URL is one of the most important on-page optimization factors. It doesn’t only help with search engine relevancy directly, but often get used as anchor text around the web (mostly through copying and pasting). Using keywords in a URL is key aspects for a good URL. Don’t use underscores or any other characters to separate words, but use hyphens when necessary for readability.
A best example of a URL is: www.techbiteme.com/technology-blogs/most-valuable-search-engine-optimization-tips
A bad eaxmple of a URL: www.business2community.com/seo/10-seo-trends-2016-01351556#ptosDDKzgKkbXFeE.97
Learn more: best practice on URLs
Heading tags are not only important for search engines, but it is a important for searchers. Placing your keyword in heading tag specifically in H1 is another relevancy factor search engines takes into consideration.
Unique, high-quality, unduplicated content is the king, having great content will reduce bounce rates and increase visitor time on site. Superior the quality of your content, the higher the ranking you achieve, larger the traffic you gain and greater the popularity of your website. Search engines prefer good quality sites in their index and search results.
Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.
Keywords are fundamental to the search process. They are the building blocks of language and of search. In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords.
Several studies suggest that using variance of your target keyword can lead to higher rankings. Keyword should be used in the first 50-100 word of page.
It is believed outbound links play a critical role in your overall linking strategy. linking out to authority sites helps send trust signals to google. Try linking out to authoritative pages that refer to the same topic.
It is recommended that less than 150 outbound links should exist on any page.
Optimizing your images may bring you some additional traffic from Google Images Search. It is also considered a ranking factor for your page’s overall ranking.
- Include your targeted keywords in your file name.
- Include your target keywords in image title and alt tag but pay closer attention to the alt tags, as Google will look at your image alt tags to have an idea of what your images is about.
Follow these steps for each of your website pages.