Page’s Title Tag:
Use your primary keywords at least once in the start of the title tag of your site’s page as possible. Titles are not only keys to how search engines weigh relevance, but they are also impressively impact a user’s propensity to click.
Using your primary keyword in the H1 tag is recommended for getting higher rankings. It is almost clearly the occasion that a searcher who’s just clicked on a result hopes to see a matching headline on the page they visit. It is not required a match between the H1 and title, but they should not be so different as to drive searcher who’s clicked away from the result.
You want it clearly in the content of the page. Using your primary and secondary (if relevant) keywords in the body text of the page is important. This means it is sensible to make your page content relevant, comprehensive and useful as possible.
Remember that there are a hundred of cases where overuse of keywords resulted in a bad impact on rankings, so be wise.
One of the key aspects of a good URL is keyword use. URLs not only help engines relevancy, but it usually get used as anchor text (commonly through copying and pasting) around the web.
Learn more about best practice on URLs.
Images and Image Alt Attributes:
Having images on a keyword targeted page is judicious for helping directly and indirectly with rankings. Your image has a chance to show up in image search results.
The image’s file name, title, alt attribute and surrounding text all matter for search engines from a ranking point of view. The alt attribute of images treated similarly to anchor text in a text link when an image is linked.
According to spokespersons from Bing and Google, a page’s meta description isn’t used directly in ranking algorithms of search engines, but that doesn’t mean they are not essential. The primary purpose of a meta description should be to earn the searcher clicks. So use your keyword in meta description because the meta description tag usually appear in the search results, they also get bolded, and is part of what users consider when deciding whether to click.
Meta Keywords (not so important):